Danial Valigy – “A job well done called for the next one”

Danial Valigy, 36 years old, considers himself a “professional passionate about communication”, an area he embraced around two decades ago, through advertising. Multifaceted and always curious, he believes in luck as the intersection between opportunity and preparation.

With a history of notable achievements, he has collaborated with major advertising brands across the national market and expanded his skills to other subfields of communication.

Advertising

“I studied Computer Science Management in college, but, at the same time, I always had a creative side. When I was in my second year of college, I had the opportunity to do an internship at STV”, recalls the professional, describing that, upon entering the internship, he joined the production team of the second edition of Fama Show, an experience that gave him the opportunity to learn, in depth, the processes behind advertising. “It was my first project. I just arrived, met my internship supervisor (Cláudio Lobo, who later founded Chibaia) and started to work”.

After the connection with SOICO ended, Valigy tackled new challenges. He expanded his stride and joined the giant DDB. He arrived at his “new home” in a golden period, focused on learning, especially from his older colleagues. “When I joined, DDB had just received Mcel, which was the biggest advertiser in Mozambique and I started feeding the bug even more, largely out of curiosity to get closer to those who already knew”.

Within the agency he faced obstacles, achieved unthinkable goals, won awards, created a good neetwork and equally embraced the challenges and opportunities to evolve, both individually and professionally. With effort and sacrifice, he successfully fulfilled his duties and rose to the highest organic categories. Reaching 30, Danial Valigy felt he wanted more. “I had already achieved a lot and asked myself “and now, what do I do?”, says Danial Valigy, describing that, due to the demands, the area of communication is dynamic, forcing professionals to constantly adapt to new tools and realities.

In 2016, continues Danial Valigy, he was in a midlife crisis. “In my profession, often, when a person reaches this stage, there are some ways out. I chose two at the same time, working on the client side and creating my own company”.

And so he created his own brand “Emotion”, at a time when Danial Valigy was torn between managing IdeiaLab’s communication and the dream, motivated by experience, of becoming an entrepreneur.

The connection between brands and their audience only happens when they can awaken true emotions.

It is a creative studio born six years ago to offer solutions that, using a co-creation methodology, create communication solutions in areas such as advertising, graphic design, production, digital, transmission and coverage of hybrid events.

“The name Emotion has always existed in my head. I knew that if one day I created a company it should have that name, as it represents one of my main beliefs: the connection between brands and their audience only happens when they can awaken true emotions. I started Emotion alone, but today there are just a few of us. We are reaching 10 people. We are growing.” Growth evidenced, including, through awards. Last year, Emotion won bronze in the Portuguese-speaking creativity awards, in the “Advertisement” category, and also won the title of Best Agency in Mozambique, in terms of Brand Activation, in what was Emotion’s first ever participation in the awards.

The company relies on a young, dynamic team dedicated to establishing a relationship that brings the client closer to the consumer, based on the expression of emotions. “Reflecting on my journey, I feel grateful for the opportunities to collaborate with so many talented people. This experience has been a constant learning process, driven by the commitment to seek excellence and adapt to new market trends. At Emotion, we view each project as the last, which has allowed us to establish relationships with recognized brands such as MPDC – Porto de Maputo, IdeiaLab, Orange Corners, Vodacom, or Standard Bank. This path confirms our ability to adapt and foster lasting partnerships based on mutual trust and tangible results. A job well done called for the next one”, he concludes.

Edição 82 JAN/FEV| Download.